After realizing that most of them have something in common: passion and a strong desire to make their dreams come true in music, I also started to notice that they just don’t know how to make those desires doable. Why? Perhaps because of their lack of experience, very little exposure to the dynamics of the music industry, and a very strong reason for that as well is their poor knowledge of the technologies available and that most professionals use for not really much money to record and distribute their talents. So, I thought, well, there must be a way to get all this information about technologies out and get this guys to know how dreams can be possibly doable and get them hands on in a project that actually involves them and get their voices to be heard.
So this is what I came out with. I decided to unite all this artists around the idea of chanting a song that will be the hymn of this project. But what’s special about it? And what is the part where all, them, the sponsors, me and the large potential community of viewers get involved? Well,I decided to ask my fellow musician friends for an email saying that they will be willing to meet me in their own hometowns, jam with me and record the song I have mentioned above in the portable studio I will be travelling with. So, what do they get in return for singing with me? well they will get exposed to the technology of the sponsors such as Apple Inc., Avid, Martin Guitars, just to mention a few names that are potentially going to support us. Also they will get a vocal lesson in person from the author of the videos they have followed for a long time via YouTube. They will get to jam with me!! He, he, not bad eh? For some of them it will be the first time they will hear their voices recorded. And lastly but not least they will get their voices to be heard and exposed to a very large audience consisting of all of my suscribers that by the time the trip is over and the final mix of the song, and the video is altogether will be way bigger for several reasons : because of the momentum it will create among my viewers who will be updated as I am on the road, and the natural viral spreading of the project and its video updates promoted by the people who will be in one way or another involved and also the ones who just accidentally get to know about it and lastly because of the natural increment of viewers and suscribers I get on a regular basis given the valuable content that my YouTube channel offers. Not bad at all for them eh?
This leads us to the next point. The Sponsors. Why would Apple Inc. be willing to support this idea? Simple: I am opening a market for them with all this potential users that will be getting to know how easy is to record your music on, say a MacBook Pro, as well as editing video on it. I will be actually demonstrating how you do it as I record them performing and will recommend this product as the best they can get to get their music recorded as well as to perform all kinds of tasks such as picture editing, surfing the web, video editing, etc. They will also get their brand exposed in the music video of the song in my YouTube Channel , this website, my music website http://www.ulisescaloz.com/ and my social networks, not to mention when the project gets radio and television coverage. Is a very good opportunity for a company to get its name on a project that involves independent artists and voices that despite being ‘unknown’ or ‘undiscovered’, sing all together for life, peace, love, and respect for diversity and for our planet. The same applies to other companies that can actually give their support with some equipment such as a nice video camera, photo camera, a cell phone, travelling clothing and gear, and obviously travelling fares and expenses, that by the way are expected to be low. This trip is not about luxury hotels, renting expensive cars or eating in high end restaurants. I wouldn’t complain if at some point I get to sleep at a super nice hotel, but again, the idea is to optimize resources and make it happen.
This is the idea, I am planning to cover a lot of countries, and in the end send a message of fraternity and mutual respect that goes beyond borders, I want my musician friends to have tons of fun while we get together to jam and record, so that they feel like telling everyone they know: ‘hey man, you HAVE to check this out, this is the coolest project ever!!! And I want our viewers to get a smile, even a couple of tears, because there is hope, there is so much to strive for and to protect in our magnificent world for future generations.
